OUGD505 - SB02 - Examining Graphic Outputs

OUGD505

SB02

Examining Graphic Outputs relating to Social, Political and Ethical change

D&AD'S white pencil scheme and D&AD Impact

Celebrates the power of creativity to stimulate positive change. Encourages creative people to doing well by doing good’.

D&AD covers 12 categories: Communication & Interaction, Community, Diversity & Equality, Education, Environmental Sustainability, Financial Empowerment, Humanitarian Aid, Health & Wellness, Industry Evolution, Government Engagement, Responsible Production & Consumption and Urban Living.

Previous winners:

Edible six pack rings (environmental sustainability) 

Designers created an edible six pack rings using barley from the brewing process of beer. It replaces plastic and is edible for sea animals. it is 100 percent edible and biodegradable. 

Inglorious Fruits and Vegetable (industry Evolution) 

520 million tones of fruit and veg are thrown away every year. The 2nd largest supermarket chain in France launched 'les fruits & le gumes Moches', (the inglorious fruits and vegetables) an initiative that sells disfigured fruit and veg at 30% of its usual price. Fruit juices and soups were made to show customers that the inglorious fruits and veg were just as good as their counterparts. 

Footnote for the Breast (Civic Engagement)

44% of cancer in the Middle East is Breast Caner (98% survival rate if it is detected early) but it is taboo in the Arabic culture to talk about it. To encourage more Arab women to check, a pebble was placed in womens shoes at Mosques when they went for prayers with information about checking and a free phone number to give advice. As a result 5290 women came with family and friends for checks. 

Down Syndrome Society (Community)

When parents find out that their unborn child will have down syndrome, they have ten days to decide if they want to continue with the pregnancy. They will have a lot of questions. Down Syndrome Answers steers people away from the scare mongering articles they might find on google and directs them to videos where the answers are given by people with Down Syndrome. It gives people the information they need to make an informed decision. 

Adbusters

Manifesto: We are a global network of artists, writers, musicians, designers, poets, philosophers and punks trying to pull off a radical transformation of the current world order.

Milk Carton Kids

In 1982 there was not a distinction between missing children and missing adults. From 1982 to 1984 the faces of missing children were printed on the sides of milk cartoons in America. The campaign started off at a local dairy and then spread nation wide. 700 independent dairies were involved. some sources estimate that 5 million cartons were printed with the faces of missing children on them. 200 children were featured but inly two were found. Although not very successful, many feel the campaign had a positive impact and promoted awareness. 

Campaign for Nuclear Disarmament (Ken Garland)
Posters were created for the 1962 Easter March. 500,000 leaflets were run in support. Ken worked for free for Peggy Duff, the Organising Secretary of CND. He described her as his most inspiring and endearing client.