OUGD505 - SB01 - Brief

OUGD505


SB01

Brief

Mirco Genres of Music

thoroughly research a micro-genre of music 

This research should be extensive, with the intention that you become an expert in the genre.

This micro-genre will become the focus for the design and production of a new piece of work to be publicly exhibited.

Design an object that celebrate (or critiques) an aspect of genre's specific characteristics: political, aesthetic, production methods, audience demographic, key intentions or its connection to place.

In what sense do these micro-genres help us understand some wider issues about the society that created them?

literal and lateral responses.

must be ambitious and be a response to your research.

it could be a flag, ringtone, rug, wallpaper, exercise video, instruction manual, map, perfume, clothing, game / puzzle, piece of furniture etc.

Key Points
- Become an expert
- Must be in response to research 
- Be ambitious


Examples

Sophie Merchandise
Music producer in LA. 

Colophon Foundry
create, publish, and distribute high-quality retail and custom typefaces for analog and digital media.

Radiohead – Universal Sigh
Free newspaper to commemorate the release of the album ‘The King of Limbs’, Radiohead have produced a newspaper which will be given away, free, gratis, without cost to the consumer by accredited vendors from a multitude of locations worldwide.

Zak Group — Frank Ocean / Boys Don't Cry
Zak Group was commissioned to design a bespoke type treatment for Frank Ocean’s magazine Boys Don’t Cry and to design the masthead. Our typography has also been used across the magazine’s marketing and customised in-shop displays. Following its long-awaited public release Frank Ocean published the foil-wrapped magazine Boys Don’t Cry which included a special release of the album Blonde. 
The lettering of the hand-distorted masthead was made by scanning originals on a large-format scanner. The technique of printing, capturing and manipulating original artwork references historical works by artists such as Bob Cobbing or experiments made in the late 60s with the then-new photocopy technology.


Bjork — Biophilia app
Inspiring children to explore their creativity through music and science. It is based around creativity as a teaching and research tool, where music, technology and the natural sciences are linked together in an innovative way. The project presents an example of dynamic collaboration between different areas in society, such as the education system, cultural institutions, science and research institutes. It creates a platform for dialogue and debate which encourages both personal and social development, thereby contributing to a sustainable society where new approaches are actively explored.


Chosen Genre
Piano Music