OUGD503
SB01
LUUSWP Logo - Concepts
The secretary gave me some pictures to work from but they seemed cliched and didn't represent university sport.
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| Example supplied by team media secretary |
Research was difficult, there are next to no clubs that are combined swimming and waterpolo.
Existing logos
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| Cardiff Uni Swimming and Waterpolo just use the University crest as their logo |
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| University of Warwick |
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| University of the West of England |
Immediately I had two idea. The first was to create an Americanised logo, with the intention of giving it an aggressive feel to show the teams competitive edge. The second idea was to follow the line work used in the Gryphon logo to maintain consistency with the kit the athletes will be wearing.
Idea 1.
Visual Research
Idea 2.
Visual Research
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| Brian Steely |
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| Brian Steely |
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