OUGD503
SB01
DropBox - Understanding the Brief
Key Points:
Project for change
Take a cause you believe in and use the power of graphic design to make a difference.
Design to agitate, educate, and inspire an audience to get behind the cause.
Campaign or solution that motivates or effects change.
Similar Initatives:
Sign of the Times
The aim was to redesign the Elderly Crossing road sign. over 200 designs submitted from artists, illustrators and designers ranging from Milton Glaser to Oliviero Toscani. From the response a book was curated. 100 signs were made to the specification of British road signs and an exhibition was held. The road signs were auctioned off making £7500 which went to AgeUK.
Me & EU
UK creatives sent postcards to all member countries to build a sense of unity.
Refugee National Flag
Empower and lend a voice or identity to those marginalised. A literal banner for people to unite under.
Essentials:
Must be a graphic design response.
Minimum of two exectutions / touch points (wayfinding, websites, books) Including at least one phyical and one digital element.
How will it effect a community?
context?
What change do you hope to achieve?
In Collaberation with
Craig Oldham
Chosen cause:
Surfers Against Sewage
No comments:
Post a Comment