OUGD503
Canoe Club Logo - Developments
Colour Scheme
The colour choices were for me to chose. The team wanted to avoid using the official university colours so this ruled out dark green, Burgundy and navy.
I chose the base colour to be a Sherwood green (not quite as dark as the official university colour). I matched this with complimenting colours.
Blues were an obvious choice and the existing logo used blue.
The club specified that the colours should be bright and eye catching.
Design Developments
Logo Outline |
Applied colour scheme |
Changes were made to the design after showing it to the team. The boat was altered to match the ones used by the club.
I will try to simplifying the logo further as it will be embroidered onto clothing. Details may make embroidery more difficult.
Simplified Logo and Larger text |
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