OUGD503
Canoe Club Logo - Developments
Colour Scheme
The colour choices were for me to chose. The team wanted to avoid using the official university colours so this ruled out dark green, Burgundy and navy.
I chose the base colour to be a Sherwood green (not quite as dark as the official university colour). I matched this with complimenting colours.
Blues were an obvious choice and the existing logo used blue.
The club specified that the colours should be bright and eye catching.
Design Developments
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Logo Outline |
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Applied colour scheme |
Changes were made to the design after showing it to the team. The boat was altered to match the ones used by the club.
I will try to simplifying the logo further as it will be embroidered onto clothing. Details may make embroidery more difficult.
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Simplified Logo and Larger text |
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