OUGD503
SB01
LUUSWP Logo - Prototypes
The continuous line work shows movement and the typography complements the design. The illustration only includes one sport which doesn't represent the whole society so I continued to develop the logo.
By adding a swimmer into the logo it shows the unity of the two sports in one society. The hands protruding from the circle make the logo a bit more visually interesting and the difference in line thickness keeps the attention on athletes and the title of the society.
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