OUGD503
SB01
EP Cover - Research
VineTree
Vinetree is an small record label and recording studio based in Shireoaks. It provides rehearsal space and recording facilities to bands as well as representing small artists.
Oliver Rees
Oliver Rees is a Leeds-Based hip hop/rap artist, influenced by rappers such as Jehst, Inspectah Deck and Taskforce.
Oliver Rees is a Leeds-Based hip hop/rap artist, influenced by rappers such as Jehst, Inspectah Deck and Taskforce.
Audience
Local fan base around the Leeds area. The target audience is 18- 24 year old males.
Purpose
This is Oliver's first EP release so it needs to reflect his self image. It needs to bold and appeal to his target audience. The EP is a concept EP so the cover will also have to reflect eh story that is being told though the music.
Context
The physical copy of the EP will be sold at gigs. Other than that imagery will be mainly used online. It is important to consider the size at which the imagery will be shown. If publicised on facebook the imagery will be quite large, however, when shown on streaming sites such as Spotify and Soundcloud the imagery will be tiny. At such small sizes it is pointless to include small details as they wont be appreciated.
Existing Products
Existing Imagery from the hip hop/ rap genre:
Existing Imagery from the hip hop/ rap genre:
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| Kendrick Lamar - Damn. (2017) |
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| Jay-Z - 4:44 (2017) |
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| Eminem - Revival (2017) |
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| Jehst - Billy Green is Dead (2017) |
The Client specified in the brief that he wanted the artist to a cartoon. In response to this I began to look at album covers that used an illustration.
Jay-Z and Kendrick Lamar's album covers are both typography heavy. The illustrated covers use bright colours.
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