OUGD504 - SB01 - Liam's Brief

OUGD504

Studio Brief 1 – Design for print

Author

Liam McEwen

Brief title / working title

Surviving the North as a Southerner

Short description of publication (purpose)

A brief guide to understanding the local dialect of the North of England primarily focusing on the Manchester area, showing the slang and local cuisine and learning where to go, where not to go, what to say, what not to say and the age old argument of the Chip balm.

Target reader / audience (include reasons)

Southerners moving to the North

Genre

Non Fiction semi satirical guide book

Competition (3 titles)

The Rough guide to England The Northern Monkey Survival Guide Brit Speak: An urban guide to the most british things

Positioning (USP, bookshop section, other points of sale)

Independent Book store

Price point

­­­  Low cost student affordable book designed to be cheap and easily affordable for anyone. focus on cheap stock and binding methods in order to keep the cost down, while also a quite minimalistic design to keep the general print cost down.

Mandatory requirements

A low cost affordable design that helps portray the key characteristics and personality of the North of England and acts as a semi satirical guide to the city of Manchester.