SB01
Audience Research
The target market is students and young people aged 18 to 24. Specifically aimed at southerners that are visiting or moving to the north.
Millennials lead other generations in reading and still generally prefer print books to ebooks. The 18 - 29 year old age group are most likely to have read a book in any format over the last year. they are also more likely than other adults to say it is for a specific reason (work/school/research). they are also equally likely to read for pleasure or to keep up with current affairs.
The product will be aimed at students and young people, therefore must be priced accordingly. Students do not have a great amount of surplus cash and wont spend a large amount for a short book. This will be reflected in the production and materials.
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