SB01
Design Decisions
Colour
The design of this booklet was heavily focused on typography. Therefore I limited the colour choice to only black, white and International Klein Blue. The reasoning behind IKB was inspired by William Knight's 'Its Grim Up North' flag which uses International Klein Blue. The flag was part of his 'Divided Kingdom' Collection, which explored the idea of the cultural North/South split.
The design of this booklet was heavily focused on typography. Therefore I limited the colour choice to only black, white and International Klein Blue. The reasoning behind IKB was inspired by William Knight's 'Its Grim Up North' flag which uses International Klein Blue. The flag was part of his 'Divided Kingdom' Collection, which explored the idea of the cultural North/South split.
Stock
The paper stock used will be from GF Smiths catalogue as they are based in Hull in the North. It will use an uncoated, true white colour for maximum contrast against the black of the type. This will reinforce the idea of the contrast between the north and south.
The paper stock used will be from GF Smiths catalogue as they are based in Hull in the North. It will use an uncoated, true white colour for maximum contrast against the black of the type. This will reinforce the idea of the contrast between the north and south.
Binding
The binding will be a subtle saddle stitch. A decorative binding wouldn't be appropriate as will not be marketed as a high end product.
The binding will be a subtle saddle stitch. A decorative binding wouldn't be appropriate as will not be marketed as a high end product.
Typeface
In this publication typefaces match the characteristics associated with the North and South of England. Open Sans Condensed Bold is robust and industrial, where as, Bodini 72 is sophisticated and luxurious.
In this publication typefaces match the characteristics associated with the North and South of England. Open Sans Condensed Bold is robust and industrial, where as, Bodini 72 is sophisticated and luxurious.
cover
The cover incorporates an illustration of the North of England that continues throughout the book. This will feature on the cover. The cover will consist of a IKB cover with a saddle stitch. To make it more robust the cover will be reinforced with grey board, however, this will not extend to the binding edge. Additionally there will be a dust cover over this which will incorporate the dots illustration using laser cutting. The title will be screen printed onto the grey board.
The cover incorporates an illustration of the North of England that continues throughout the book. This will feature on the cover. The cover will consist of a IKB cover with a saddle stitch. To make it more robust the cover will be reinforced with grey board, however, this will not extend to the binding edge. Additionally there will be a dust cover over this which will incorporate the dots illustration using laser cutting. The title will be screen printed onto the grey board.
format
The format of this publication follows the ratio of the width and height of the UK.
The format of this publication follows the ratio of the width and height of the UK.
Grids
The Grid follows the North / South divide. The page is spit into 3 with the top 2/3 being considered as the North and the bottom third as the South. There will be no text situated in the bottom third as the book is about moving up North
Other Decisions
Line Spacing: The Line spacing is very tight at the start of the publication. This represents how a southerner may feel when first moving up north as it is uncomfortable to read. As the book continues (time goes on) the line spacing relaxes. This reflects the feeling of the southerner as they settle in.
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