SB01
Existing Products Research
Target Market
Southerners moving up north to work or study.
The tone of voice of this book is light hearted and satirical. I have researched language books and satire, however there seems to be very little cross over. The language books are educational and quite clinical where as the comedies vary in design. Having said this, the existing books are either A4 text books or A5 paperback, few stray from this format.
The book I am designing will be a tall, thin format of 43.7mm x 96.7mm. (largest horizontal width of the UK by the largest vertical distance) This should help it stand out on the shelf.
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