OUGD504 - SB01 - Crit

OUGD504

SB01

Crit


Rationale
Separate typeface for Northern saying and southern explanation
Line Spacing - very tight to start with, relaxes as you read the book. Reference to how a Southerner may feel in the North.
The Blue is IKB, in relation to William Knights 'Its grim up North' Flag.
The dots are an illustration of the North of England.

1) Do the dots work on the inside pages of the book? If no, would you keep it as typography or replace them as something else?

- I like how they build up to create the whole image
- would typesetting help to portray meanings of phrases.
- yes, I like them, adds continuity of design as I feel the pages do need a more unusual language.
- do a survey of where people think the North South divide is and make the dots there
- yes, keep the dots, but maybe lighten the blue for readability
- definitely keep it, as it works for the message you are trying to convey

2) Thoughts on sizing? Does it look too much like a food menu? The ratio is based on the width and height of the UK

- Keep the width but make the height less. A little more rectangular as I do not think the size portrays anything to do with content.
- could make it more of a pocket size guide which would work well in terms of what the content is saying.
- I like the idea of a line spacing
- the spacing between the lines bothers me doesn't initially feels like a menu due to the lack of text and order. I'd space it out more.
- a pocket sized guide would be another option.
- maybe shorten the top of the page so that it is more easily accessible as a pocket guide.
- the compact text makes it hard to read

3)Thoughts on stock choices
- Map Paper
- Is there any stock famously produced in the North or South of England?
- Maybe look at the paper used in Manchester Evening Post or another publication that originates from Manchester
- Something Strong and Sturdy to give it that survival feel.