OUGD504
Studio Brief 1 – Design for print
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Author
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Lorna Milligan
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Brief title / working title
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This Machine Kills Fascists
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Short description of
publication (purpose)
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A book about guitars and
independent guitar shops in the UK. For the obsessed
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Target reader / audience
(include reasons)
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Musicians, guitar
enthusiasts, Band Members
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Genre
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Factual/Music/Entertainment
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Competition (3 titles)
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2000 Guitars – Tony Bacon
(2015, hardcover - £18.66)
The Strat in the Attic:
Thrilling Stories of Guitar Archaeology – Deke Dickerson (2013, Hardcover - £16.99)
Play it Loud: An Epic
History of the Style, Sound, and Revolution of the Electric Guitar – Brad
Tolinski & Alan di Perna (2016, Hardcover - £18.59)
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Positioning (USP, bookshop
section, other points of sale)
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Sold in: Waterstones,
independent guitar shops, gift shops
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Price point
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£15-£20 (Hardback)
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Mandatory requirements
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Entertaining, Casual tone
of voice.
Consistent colour scheme
Hard Back
Mid to high end finish
Matt Stock
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2000 Guitars
The Strat in the Attic
Play it Loud
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