OUGD504 - SB01 - Binding and Cover

OUGD504

SB01

Binding and Cover

Plan 

The book will be printed on stock sourced from G.F Smith. It will be incased in IKB card to match the colour scheme of the contents. The will be bound using the saddle stitch method which is the cheapest and most time effective. This will be reinforced by white board, a sturdy material to make the book feel more substantial and hard waring as it is marketed as a survival guide. The title will be screen printed onto this as it is too thick to fit through a printer. In addition to this I was considering putting a dust cover around the book using the IKB card, with the dot illustration being laser cut out of this. However, the book has a low price point and this would make it more expensive to produce. 

Screen Printing Cover

The 'how to survive the north' type came out patchy (did not expose well) however I think this adds to the gritty northern feel I was trying to show through my choice of typeface.

Worst

Best

Binding

End Result

OUGD504 - SB02 - UX Design

OUGD504 

SB02 

UX Design

Sites to look at:
Goggle Design
Apple Human Interface Guidelines
Material Design
SP-AN


HCI
Human Computer Interaction

Usability
Ease and efficiency by which users operates a system. 

Interaction Design
The organisation and construction of interactive elements

Functional view of usability 

Phenomenological view of emotional impact

Do Goals
fulfils a particular task (emails, shopping)

Be Goals
Herdonic, social , communicates with friends

UX refers directly to how the user experiences using the product on their own terms.

User Experience Design
Informed manipulation and development of the factors that influence the users experience.

Analyse
research, data analysis, conceptualisation

Design
creating concepts, look and feel

Prototypes
realising design alternatives

Evaluate
verifying, refining

Iteration

User research:
interviews, observations, identifying and conceptualising. User roles, user needs, task flows.

Techniques

1) Personas
characteristics of archetypal users. Design the most appealing interface for one or a handful of users. Its impossible to please everyone. reflect on data found in research. focus on the present. Realistic not idealistic. describe a challenging target users. insight into users context, behaviours, attitudes, needs, goals, motivations.

2) Task Flow/ User Flows
Work flows visualised using flow charts. Stages involved in completing tasks. The journey a user takes through the system (user flow)

3) Wire frames
Experiment and test hierarchies and informed layout strategies. UX designers will always refer back to the personas and work flow to test wire frame layouts

OUGD504 - SB01 - Audience Research

OUGD504

SB01

Audience Research 

The target market is students and young people aged 18 to 24. Specifically aimed at southerners that are visiting or moving to the north. 

Millennials lead other generations in reading and still generally prefer print books to ebooks. The 18 - 29 year old age group are most likely to have read a book in any format over the last year.  they are also more likely than other adults to say it is for a specific reason (work/school/research). they are also equally likely to read for pleasure or to keep up with current affairs. 

The product will be aimed at students and young people, therefore must be priced accordingly. Students do not have a great amount of surplus cash and wont spend a large amount for a short book. This will be reflected in the production and materials. 

OUGD504 - Only Studio

OUGD504

Only Studio

Branding agency based in Manchester 

How Only approach a Brief

1) Research into competitors and audience. For a greater understanding of audience they will create persons (5 or 6) with a background and certain interests within their target audience. they refer back to these personas throughout the design process. The also set principles which will sit alongside the brief.  

2) Wire framing. Ideation, test assumption, Client but-in.

3) Design

4) Front End

OUGD504 - SB01 - Design Decisions

OUGD504

SB01

Design Decisions

Colour
The design of this booklet was heavily focused on typography. Therefore I limited the colour choice to only black, white and International Klein Blue. The reasoning behind IKB was inspired by William Knight's 'Its Grim Up North' flag which uses International Klein Blue. The flag was part of his 'Divided Kingdom' Collection, which explored the idea of the cultural North/South split.

Stock
The paper stock used will be from GF Smiths catalogue as they are based in Hull in the North. It will use an uncoated, true white colour for maximum contrast against the black of the type. This will reinforce the idea of the contrast between the north and south.

Binding
The binding will be a subtle saddle stitch. A decorative binding wouldn't be appropriate as will not be marketed as a high end product.

Typeface
In this publication typefaces match the characteristics associated with the North and South of England. Open Sans Condensed Bold is robust and industrial, where as, Bodini 72 is sophisticated and luxurious. 

cover
The cover incorporates an illustration of the North of England that continues throughout the book. This will feature on the cover. The cover will consist of a IKB cover with a saddle stitch. To make it more robust the cover will be reinforced with grey board, however, this will not extend to the binding edge. Additionally there will be a dust cover over this which will incorporate the dots illustration using laser cutting. The title will be screen printed onto the grey board. 

format 
The format of this publication follows the ratio of the width and height of the UK. 

Grids
The Grid follows the North / South divide. The page is spit into 3 with the top 2/3 being considered as the North and the bottom third as the South. There will be no text situated in the bottom third as the book is about moving up North

Other Decisions
Line Spacing: The Line spacing is very tight at the start of the publication. This represents how a southerner may feel when first moving up north as it is uncomfortable to read. As the book continues (time goes on) the line spacing relaxes. This reflects the feeling of the southerner as they settle in.

OUGD504 - SB01 - Mocks

OUGD504

SB01

Mocks

First Attempt

Attempt 1

First of all the book is far too small. I will keep the proportions but enlarge the book

43.7mm x 96.7mm has a 1:2.21 ratio.

A4 paper is 210 × 297 mm 

80mm x 176.8mm
90mm x 198.9mm
100mm x 221mm
110mm x 243.1mm
120mm x 265.2mm
130mm x 287.3mm
140mm x 309.4 mm 

Other Printing Considerations:
The book in total is 5 sheets of paper (20 pages, 11 spreads) Therefore the whole book can be saddle stitched in one section. The upper limit is 8 sheets. This will depend on stock choice.

Second Attempt

Attempt 2

Attempt two was 130mm x 287.3mm which was too big. It looked like a wine menu. The type was 24 point which is uncomfortable large. It also had to be printed on A3 as the width was two large for A4. I did not consider two pages next to one another when being printed. This would make production costs more expensive.

I will now try a format of 100mm x 221mm

Medium Size

Front Cover Size:65

Title Font Size:60

Body Text size: 12

The medium sized publication is the most comfertable size, both to handle and in terms of type size

OUGD504 - SB01 - Crit

OUGD504

SB01

Crit


Rationale
Separate typeface for Northern saying and southern explanation
Line Spacing - very tight to start with, relaxes as you read the book. Reference to how a Southerner may feel in the North.
The Blue is IKB, in relation to William Knights 'Its grim up North' Flag.
The dots are an illustration of the North of England.

1) Do the dots work on the inside pages of the book? If no, would you keep it as typography or replace them as something else?

- I like how they build up to create the whole image
- would typesetting help to portray meanings of phrases.
- yes, I like them, adds continuity of design as I feel the pages do need a more unusual language.
- do a survey of where people think the North South divide is and make the dots there
- yes, keep the dots, but maybe lighten the blue for readability
- definitely keep it, as it works for the message you are trying to convey

2) Thoughts on sizing? Does it look too much like a food menu? The ratio is based on the width and height of the UK

- Keep the width but make the height less. A little more rectangular as I do not think the size portrays anything to do with content.
- could make it more of a pocket size guide which would work well in terms of what the content is saying.
- I like the idea of a line spacing
- the spacing between the lines bothers me doesn't initially feels like a menu due to the lack of text and order. I'd space it out more.
- a pocket sized guide would be another option.
- maybe shorten the top of the page so that it is more easily accessible as a pocket guide.
- the compact text makes it hard to read

3)Thoughts on stock choices
- Map Paper
- Is there any stock famously produced in the North or South of England?
- Maybe look at the paper used in Manchester Evening Post or another publication that originates from Manchester
- Something Strong and Sturdy to give it that survival feel.

OUGD504 - SB01 - Phonetics

OUGD504

SB01

Phonetics

The science or study of speech sounds and their production, transmission, and reception, and their analysis,   classification, and transcription. 

It is concerned with the physical properties of speech. 

The publication will be typographic as it will concentrate on language. By including the phonetic breakdown of the Northern word or phrase it will emphasise this and add visual interest. 

Our Kid

/aʊə/ /kɪd/

An endearing term used by the locals of manchester to refer to friends and family who they consider close and worthy of such an honorable title e.g. “Alright our kid how’s it goin?”

Clocked/Clock

/klɒk/

 To spot something and inform your fellow northern compadres that you have seen said thing, e.g. “Oi mate I Clocked you nabbing that Pint”

Dibble

/ˈdɪb(ə)l/

 An endearing term used to refer to the law enforcement up North,

E.g “Fucking ‘ell mate them dibble just got Steve”

Fod

/fɒd/

To refer to someone forehead more often than not to comment on the size of said forehead. E.g “Oi mate that guy’s got a wopper of a fod”

Innit

/ˈɪnɪt/

 More often than not used to end a sentence and to confirm others around you have understood everything that  you have said, often responded to with a reassuring nod

E.g. “Ye that films banging innit” (This is where you nod)

Kip

/kɪp/

A term used when one is about to leave the social situation in order to rest or sleep

E.g “Right Our Kid I’m off for a kip”

Muggins

/ˈmʌɡɪnz/

To refer to ones self or another who seems to be doing all the work for someone else or in a house old e.g. “Look at old Muggins over here doing the brews again”

fettle/fettled

/fetl/

 To fix or repair something that has been broken or to simply have a good fiddle with it e.g. “I had a fettle at the washing machine to get it working”

Ginnel

/ˈɡɪn(ə)l/

The northern Mancunian term for an alley or a small passage which connects two roads

E.g. “Should take short cut down the Ginnel over there”

Mither

/ˈmʌɪðə/

To ask someone for something repeated to the point of annoyance

E.g. “Stop Mithering me you tosser”

By using these terms in your day to day discussions can help you to fit in with your fellow Northern Brethren and communicate with ease and understand the sophisticated local dialect.

When I began to put these characters into my specified fonts on inDesign it became clear that the fonts I have chosen do not cater for these specific glyfs

Open Sans and Bodoni

Helvetica

Even Helvetiva, one of the most versatile typefaces doesn't contain the necessary glyphs. I think it is important the book still focuses on dialect, therefore I will still include the breakdown of the works. However I will use sounds/pronunciation rather than phonetics.

The other option is to include how a word might be pronouced using sounds rather than symbolys

Our Kid

Are Kid

Clocked/Clock

clock-d 

Dibble

dibb-ul

Fod

fod

Innit

in-it

Kip

kip

Muggins

mug-ins

fettle/fettled

fett-ul

Ginnel

gin-ul

Mither

Mitha