OUGD406 - Studio Brief 2 - Final Crit

OUGD406

Studio Brief 2

Final Crit

Rationale given:

The first moving image was captured in Leeds by Louis Le Prince.
In his film he used a 16 lens camera that took photos in sequence to create the illusion of movement.
The print is on wood to get a feel for the physicality of the camera he used (which was made out of wood) 
The gold foil represents the gold hardware on the original camera.
The writing describes the scene, filmed on Leeds Bridge.
Leeds Bridge is painted blue, hence the dark blue background. 

Feedback

- Good use of gold foiling, emphasises the text
- good use of materials - very ambitious
- Background more black than blue (probably because of the wood, darker than white paper)
- Story of film well depicted through out
- The material and gold foil show you have considered the print carefully, both work really well
- I love the texture that has come through, it really represents the old style of film.
- I like how the type looks like it is moving 
- I like the messy narrative
- what are the holes representing?
- The gold and the wood work really well together
- The design might be too literal. Might be too difficult for the general public to understand
- Love the overall design, really strong final outcome. 
- Needs to explain what the 18 holes refer to.
- Needs more explanation on the rationale regarding shape and holes
- Background looks black not blue
- Amazing concept and print
- Type looks like it is moving
- Date at the bottom works really well
- Gold and wood is amazing - really unique/stands out
- Looking back on it, I like the gold but it's distracting from the type bellow


Overall the feedback was really positive and supportive. 2 pointers came up a few time in feed back: the colour of background and the justification of the hole. I agree that the colour of the background is very dark and looks more black than blue. I intended the background colour to be a rich, dark blue the would compliment the gold foiling. The justification of the holes in the print were not talked about in the rationale so it is understandable that my peers are confused about this design decision. Although the camera used by Louis Le Prince is called a 16-lens camera, photographs show what looks like a 18 lens camera.

I decided to cut out the holes so the viewer will be able to look through them, reinforcing the idea of a lens, something you can also look through. I decided to use a laser cutter to cut the hole for the cleanest result.