OUGD404
Studio Brief 02
Grids and Layouts
Grid Sub-heads DPS Rules & Boxes
Columns Paragraphs Drop caps Folio Numbers
Gutters Images Headlines Pagination
Margins Captions Measures ImpositionRulers and Boxes
Used to help layout grid systems and format page design before the information is inserted.
The geometry of ideal proportions - The Perfect Rectangle
most paper sizes world wide use a 1:4 ratio, the golden ratio is 1:6
To make a rectangular layout seen more slender, the height of the main copy block should be the same as the width of the page.
The perfect rectangle includes an invisible square.
The Grid
In graphic design, a grid is a structure made up of a series of intersecting straight or curved guide lines used to structure content.Grid systems are said to date back to the ancient Egyptians, where hieroglyphics told a visual story. They became very popular within the Swiss international Style.
The Bauhaus was the birthplace of the Modern grid.
'The grid System is an aid, not a guarantee.' - it is not absolute, it should be used with flexibility.
Functionality is the hallmark of grid system design.
The Golden Section
'cut a finite line so that the shorter part is to the longer part, as the longer part is to the whole'
Transcribing the Golden Section into a logarithmic curve found in shells and flowers.
The Golden Mean - Start with a square and draw an arc from each of the 4 corners. Where the arc cross draw a vertical line cutting the square in half.
The Golden Section
Place the compass at the point where the vertical line meets the base and draw an arc. Join up the points to construct the 'Golden Rectangle'
The Golden Rectangle
The rectangle can be further divided to repeat the same configuration ad infinitum.
The Golden Spiral
Draw arcs from the corners of the squares to create an ever growing spiral
Composition
Henri Matisse - composition is the art of arranging in a decorative manner the various elements of a painters disposal for the expression of his feelings.
In the visual arts, composition is the placement or arrangement of visual elements or ingredients in a work of art, as distinct from the subject. It can also be thought of as the organization of the elements of art according to the principles of art.
Really good case study exploring the composition of 'The Death of Socrates'. (Jacques-louis David) https://www.youtube.com/watch?v=rKhfFBbVtFg
Gutters
The inside margins closest to the spine of a book or the blank space between two facing pages of a newsletter or magazine is known as the gutter. The gutter space includes any extra space allowance needed to accommodate the binding of books, booklets and magazines.
Column Grid
Margins
Margins have several functions. First one is the visual, since they provide a buffer zone keeping the text and graphics from “falling off the page”.white space they give an eye break for the reader, even if the text is densely laid out.
They leave the space for the reader to hold the publication without obscuring the text with their fingers. If you are working on some manuals, textbooks or workbooks you can leave extra space in the foot margin so that the user can make notes if necessary. If your publication is going to be bound with staples or with ring binders you will have to leave more space for the inner margin.
Sub-Headings
Subheadings create a hierarchy and allow you to communicate messages to those who scan
Typographic Hierarchy
Primary level — This is your headline. The goal here is to draw the reader in and lead him or her toward secondary type.
Secondary level — This is your subheads and also includes pull quotes, captions, and anything else that stands apart and supports the main text. The goal here is to aid scanability and lead the reader toward more detailed information.
Tertiary level — This is your main content. The goal here is to stay out of the readers way. The reader should be able to decide if they want this level based on primary and secondary type levels.
Paragraphs
paragraphs are a literary convention designed to divide masses of content into appetising portions
Captions
Designers use a variety of different approaches to style image captions. In most cases designers experiment with colors, using lighter colors on darker backgrounds. Italics are used very often, while the font size of image captions is usually smaller than the body copy.
DPS
Digital Publishing Suite
Drop Caps
Since before Roman times, calligraphers have used ornate lettering to help draw attention to passages of text, highlighting and illuminating important sections with the use of illustrative, often dazzling letterforms and creative fonts.
The obvious purpose if your main headline is to get people interested enough to read further. It takes effort to read large blocks of text and you need to convince people to make that effort.Your headline can quickly let people know they’re in the right place and that they can complete their goal on the page. A well written headline draws people in, orients them, lets them know what the main body of text is about, and leads them into that text. It’s often the first impression of the page and it has a lot of work to do.
Pagination
Pagination is the process of dividing a document into discrete pages, either electronic pages or printed pages.
Imposition
Imposition simply refers to the way a sheet of paper is laid out for printing. When a file is processed in pre-production an operator will work with the pressman to determine the best orientation, position and order for a work to be printed. This becomes especially important when printing complex products like booklets, because it allows the pressman to run multiple pages at once – saving time and money.
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