OUGD504
SB02
Personas
Analysing Users Before Diving Into Design
He recommends three to five personas since this number is large enough to cover the majority of customers yet small enough to be specific.
Assign a name – You can choose whatever name you like, but make it real so the person feels real. The name can also be labelled by segment, for example ”Sally the Skeptic”.
Describe job responsibilities – Surveys can be very helpful for capturing this data. For example, Buffer’s survey showed a large percentage of users are small business owners. They then used this information to create a specific ”SMB” persona.
Include vivid information – While age, gender, and device usage are important, you also want to describe psychology. What are their fears and aspirations? You can use metrics tools for demographics and educated guesses for psychographics.
As we’ve discussed, you need to know your user as a person, understand how and why they’d use your product (and how often), and all the experiences that come between them and your product. That multi-dimensional understanding is the only way you’ll be able to prioritise your features appropriately – otherwise you might enter the Design stage without even knowing you’re on a course for disaster.
Personas
Name: Emme
Age: 11
Device usage: Ipad and Iphone
Loves: Football, swimming and cartoons
Hates: school
How long have they been swimming: 3 years
Level of Competition: County
Personality: Shy, argumentative, strong willed
Name: Charlie
Age: 16
Device usage: laptop and phone
Loves: Swimming, food and loud music
Hates: being told what to do
How long have they been swimming: 9 years
Level of Competition: National
Personality: Loud, funny, energetic
Name: Rosie
Age: 14
Device usage: Phone and ipod
Loves: swimming and dogs
Hates: losing
How long have they been swimming: 8 years
Level of Competition: Junior GB
Personality: Serious, focused
Name: Jenson
Age: 13
Device usage: phone and Xbox
Loves: Swimming and Sheffield Wednesday
Hates: cleaning
How long have they been swimming: 1 year
Level of Competition: Club
Personality: Excitable, short attention span.
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