Rationale
Inspired by
bright colours, over the top compositions and the work of Morag Myerscough. This
typeface is bold and energetic. The deleted counters are minuscule aperture
create an intriguing silhouette. This manipulation creates as little white
space as possible making a greater visual impact. The design goes against
everything Vignelli stands for, this type is so loud it shouts!
Created
from the bones of Helvetica, a neutral typeface with no intrinsic meaning, it
has been altered to become a striking and obnoxious typeface. The colour scheme
has been inspired by the work of Kate Moross and supported by colour theory
research. It adds a garish and exciting element to the design. LOUD has been
specifically designed to be a title font. It works best in large point text and
is well suited to headlines and magazine covers due to its outgoing nature. This
will allow the details within the type, such as the back shadows, to be better
appreciated.
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