OUGD403 - Module Evaluation

Module Evaluation

For Studio Brief 01 I gained an insight into kerning and the personality of type by researching existing brands. I found that kerning has a direct relationship to the prestige of the brand. In studio brief 02 I have gained knowledge into the terminology and anatomy of type. I researched existing designers with styles similar to that of what I wanted to produce, this gave me greater knowledge on the style and what was successful.

In response to studio brief 01 I created a logotype that is easily and quickly interoperated and understood. I think I have achieved this, it is clear the company has something to do with housing just by the logo and the context and surroundings in which the logo is placed clearly shows the company is an estate agency. In studio Brief 02 I identified that Helvetica is a neutral typeface with no character. I have responded to this by creating a typeface that is loud and attention grabbing but still retains some characteristics of Helvetica. For both briefs I explored a range of ideas and approaches before choosing the most appropriate concept to develop further.

For both briefs I started to produce and develop ideas in my sketchbook. This gave me more freedom as I was not constricted by software. I explored ideas through primary and secondary research. I think studio brief 01 lacked a strong backing of research, this is something I was aware of when beginning the second brief and something which I improved on. After producing a range of good ideas I took the most successful from both briefs into Illustrator. skills learnt in illustrator allow me to scale vectors and typographic elements. I also experimented with colour in illustrator and used Photoshop to create patterns. I have considered what paper I will present my designs on. I have produced my type specimens on gloss to add to the eye catching effect of the typeface. I also printed my 5 logotypes on gloss paper, however on reflection I think they are more suited to a thicker matte paper to match the professional and high market personality of the demographic.

In conclusion, I think I have developed my technical competence and cognitive skills throughout the briefs. I now understand the importance of research and how it can heighten the relevance of work. I have improved my Illustrator and Photoshop skills; however, I fell I have a long way to go before I am confident in these programmes. In future projects I would like to develop my final outcomes further and produce material that can be placed in the public domain rather than using mock ups.