Monday 25 March 2019

OUGD603 - Nest - Initial Ideas

OUGD603

Nest



Initial Ideas

Culture is the social behaviour and norms found in human societies. Culture is considered a central concept in anthropology, encompassing the range of phenomena that are transmitted through social learning in human societies. cultural universals are found in all human societies; these include expressive forms like art, music, dance, ritual, religion, and technologies like tool usage, cooking shelter and clothing. The concept of material culture covers the physical expressions of culture, such as technology, architecture and art, whereas the immaterial aspects of culture such as principles of social organization (including practices of political organisations and social institutions), mythologyphilosophyliterature(both written and oral), and science comprise the intangible cultural heritage of a society.


Anthropology 

Anthropology is the scientific study of humans and human behaviour and societies in the past and present. Social anthropology and cultural anthropology study the norms and values of societies. Linguistic anthropology studies how language affects social life.

ted talk :

https://www.youtube.com/watch?v=l-Yy6poJ2zs

Possible routes:

Dance culture
Rave culture
Peter Blake - lovers rock - 
religious imagery 
northern culture
drinking culture 
Drug culture
Youth culture and their understanding of politics
fast food culture
political culture



British drinking culture 

'The Red Lion'
most popular pub name in Britain
pub = focal point
Binge drinking
Red lion regular

Russell brand on Drinking culture

https://www.youtube.com/watch?v=dlDjQM9O1Dk

- gave him confidence, sort of like another identity

- never been any good at modulating, moderating or controlling things
- if he had a challenging obstacle in front of him he would drink a whole bottle of cheap booze-  
- 'can you keep your monkey under control'
- legal drug
- serious social problem
- a right of passage, something you're expected to do
- 'staggering women, teetering about in their stilettos, pissed on Sex in the City dreams.'
- prohibition in the USA created the biggest crime wave and more death and murder in American history than any time other than the civil war. - Prohibition is not the answer.
 - it's pretty easy to get addicted to alcohol particularly when there is a pre-existing emotional or spiritual condition. like if you're a bit unhappy alcohol can easily be seen as something to fill that gap.
- drugs and alcohol can make you feel happy but when there are social conditions like we are experiencing right now, with this economic deprivation, when there is no moral or spiritual centre  to our lives its too easy for all drugs to play more significant of a role in a culture and that happens with alcohol in Britain. 

French perception of British drinking

'Ots cold there, there is nothing else to do.'
'The only way to have fun is to drink'
'They have nothing else in their lives'

Perceptions of British drinking cultures held by international students. 

Having seen depictions of British pubs in television, film and, increasingly, social media, most international students were aware of alcohol consumption is important to British culture before they came to the UK.

In 2004, we were drinking 9.5 litres of pure alcohol – the equivalent of more than 100 bottles of wine – each year


The pub and the people


Determined drunkness


Potential outcome: 

beer labels
beer mats
bottle tops


Youth culture and their understanding of politics
Immediately I think about how the youth if Britain overwhelmingly voted for the UK to stay in the UK

studies suggest just over 70% of 18-24 year-olds voted Remain, while just under 30% opted to vote Leave. The older you are, the more likely you were to vote Leave. So, it’s fair to say that on the whole, younger people were more pro-EU than their parents and grandparents – only 40% of those aged 65 and over supported Remain.

During the EU referendum campaign, there was a lot of talk about how Brexit would affect cheap European flights or studying abroad, but the truth is that it’s about a lot more than being able to get a 15 quid flight to Spain in a flash sale. If you’re in your mid-thirties or younger, a member of either Generation Z the group known as millennials, then your life probably looks quite different to your parents' or grandparents'.
For a start, you’re more likely to be renting than you are to own a home and your wages are likely to have suffered more because of the last 10 years of financial problems after the 2008 crash. You’re also less likely to say you’re “proud” to be English (if you live in England) and are more likely to think that immigration "enriches British life".

Some people fear that the Government is now so caught up on Brexit that they’re not giving enough attention to sorting out affordable housing or young people’s earnings.


Potential Outcomes
something that shows how frustrated young people are with the situation. 
poster series
protest poster series
mural
graffiti mural - attention-grabbing 
stickers 


Fast Food Culture

https://www.theguardian.com/inequality/2017/jul/25/large-rise-takeaway-shops-highlights-dominance-fast-food-deprived-areas-england
The total number of takeaway food shops in England has risen by 4,000 in the past three years, an increase of 8%, sparking fears that councils are losing the battle to limit obesity levels via planning rules that restrict new fast food outlets.
According to new figures provided to the Guardian by Cambridge University’s Centre for Diet and Activity Research (Cedar), there are now 56,638 takeaways in England – more than a quarter of all the country’s food outlets – with some of the heaviest concentrations of fast food found in England’s poorest and most deprived neighbourhoods.
Nearly two-thirds of adults (63%) and a third of children aged two to 15 are obese or overweight, according to Public Health England.
The map above shows the density of fast food shops per area in the UK. The number of fast food stores directly relates to how deprived that area is.
Leeds

In Leeds, there are 1.49 takeaways per 1,000 residents.
That's significantly more than in the average local authority. There's a total of 1119 takeaways in the area.
The number of takeaways in the area has increased by 6% within the last three years.

Possible outcomes:
A satire logo for a fast food store.
pizza box/chicken box packaging with obesity warnings (similar to that on cig packets)

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