John Lewis
Initial Ideas
Illustrated alphabet made from gifts.
Idea 2
Gifts through time
Gardens of Babylon
Statue of liberty
Idea 3
Emotional connection
Focus on love
Shown through hands interacting
Idea 4
'A more personal service'
Typography led
'for Beth', 'for Jenny', 'for Dan'
Aimed at individuals
Crit response
Hands - nice concept - bit deep - could be misconstrued
The alphabet is the strongest visual outcome and could be easily animated. Develop it in the style of idea 2.
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