OUGD603 - John Lewis - Initial Sketches

OUGD603

John Lewis

Initial Sketches 

Illustrated alphabet focusing on the experience gifts that John Lewis and Partners offer.

A - Champaign (unspecific celebration)
B - Hot air balloons 
C - Driving experience
D - Country House
E - Eden Project
F - Sherlock Holmes walking tour
G - Day at the races
H - European mini break
I - Sky diving
J - Bungee Jump
K - View from the Shard
L - Spa day
M - Dance Class for two
N - Cinema
O - Dinner
P - Afternoon Tea
Q - London Eye
R - London zoo
S - Theme Park
T - Helicopter tour
U - Air Craft flight
V - Tickets to a West End show
W - Making of Harry Potter Experience
X - Murder Mystery tour
Y - London Zoo
Z - River Cruise 

Examples:
'Wanderlust Alphabet' Jack Daly

Initial Sketches
using Bebas as it is an equal weight typeface with consistent stroke width making it easy for the illustrations to sit within them.

First Vector version

I'm hoping to animate the smoke.

Critical Feedback

Good Idea
Focus on the Letters in 'John Lewis' to start with as this is what needs to be submitted to the competition. Other letters can be developed after this. 
Do further research into the branding of john lewis to choose a typeface and colour scheme that complements the brand guidelines.