John Lewis
Further Research
Brand guidelines for John Lewis and Partners - created by Pentagram.
Key colours and complementary colours are taken from branding collateral available from Pentagrams site.
Typeface
Pentagram chose to retain Gill as the typeface as it has become synonymous with John Lewis.
I will apply this typeface and colour palette to my work so it fits effortlessly into John Lewis and Partners existing branding.
Previous colour and typeface:
Research backed colour and typeface:
I personally prefer the old colours but the new version will fit into John Lewis' existing branding.
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