John Lewis
Brief
key points:
Create an illustration or animation led a piece of communication that uses a variety of digital media. It should celebrate how:
- a memorable gift is not only an object but experience and store of emotion
- at john lewis & Partners, you can give a unique gift that will never be forgotten
'A more personal service'
'Thoughtful giving'
Target Audience:
Young adults
mid 20's to mid 30's
Short on time
they want aspiration, inspiration and an experience
Outcome:
animation or illustration led
across a variety of digital touchpoints
e.g. digital screens in store, website, social media
In collaboration with Paul Edwards
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