OUGD603 - End of Year Show - Brief

OUGD603

End of Year Show

Brief

Concept and promotional campaign for LAU's end of year show (7th June). Includes foundation EOYS (16th May). 

The concept
Should reflect purpose of our end of year show - showcasing the hard work and talent of exhibiting students.
Needs to attract industry that can provide jobs,
'Its our duty to be bold and forward thinking'

Considerations
Professional
innovative
The EOYS is a University-wide exhibition - concept needs to be representitive of all courses.
creative
eye catching
Leeds Arts Logo must be visible and legible on every design

Concept applications
External Signage Blenheim Walk
A0 Poster
A6 double sided flyer
Publication Adverts
Private view email header
exhibition guide
external signage Vernon Street

Background Info
170 years of history 
Only specialist arts uni in the north
creative community
supportive and open to new ideas, progression and experimentation.
small and friendly 
student-centred / focuses on specialist creative communities / critical in thinking / professional / progressive

Target Audience
local feeder schools
college students, parents, staff and management
students that have applied to study here
general public in Leeds/Yorkshire
Alumni
Local artists 
Creative industry professional and businesses 

Deadline
Design concept to be presented in an A2 board. Displayed in Room 212 on Friday 22nd February for consideration by SMT.
Deadline for the finalised design concepts and assets will be late March.

Group Brief
Lorna Milligan, Neve Ball, Josh Blakemore, Hannah Thomas