Monday 25 March 2019

OUGD603 - Nest - Initial Ideas

OUGD603

Nest



Initial Ideas

Culture is the social behaviour and norms found in human societies. Culture is considered a central concept in anthropology, encompassing the range of phenomena that are transmitted through social learning in human societies. cultural universals are found in all human societies; these include expressive forms like art, music, dance, ritual, religion, and technologies like tool usage, cooking shelter and clothing. The concept of material culture covers the physical expressions of culture, such as technology, architecture and art, whereas the immaterial aspects of culture such as principles of social organization (including practices of political organisations and social institutions), mythologyphilosophyliterature(both written and oral), and science comprise the intangible cultural heritage of a society.


Anthropology 

Anthropology is the scientific study of humans and human behaviour and societies in the past and present. Social anthropology and cultural anthropology study the norms and values of societies. Linguistic anthropology studies how language affects social life.

ted talk :

https://www.youtube.com/watch?v=l-Yy6poJ2zs

Possible routes:

Dance culture
Rave culture
Peter Blake - lovers rock - 
religious imagery 
northern culture
drinking culture 
Drug culture
Youth culture and their understanding of politics
fast food culture
political culture



British drinking culture 

'The Red Lion'
most popular pub name in Britain
pub = focal point
Binge drinking
Red lion regular

Russell brand on Drinking culture

https://www.youtube.com/watch?v=dlDjQM9O1Dk

- gave him confidence, sort of like another identity

- never been any good at modulating, moderating or controlling things
- if he had a challenging obstacle in front of him he would drink a whole bottle of cheap booze-  
- 'can you keep your monkey under control'
- legal drug
- serious social problem
- a right of passage, something you're expected to do
- 'staggering women, teetering about in their stilettos, pissed on Sex in the City dreams.'
- prohibition in the USA created the biggest crime wave and more death and murder in American history than any time other than the civil war. - Prohibition is not the answer.
 - it's pretty easy to get addicted to alcohol particularly when there is a pre-existing emotional or spiritual condition. like if you're a bit unhappy alcohol can easily be seen as something to fill that gap.
- drugs and alcohol can make you feel happy but when there are social conditions like we are experiencing right now, with this economic deprivation, when there is no moral or spiritual centre  to our lives its too easy for all drugs to play more significant of a role in a culture and that happens with alcohol in Britain. 

French perception of British drinking

'Ots cold there, there is nothing else to do.'
'The only way to have fun is to drink'
'They have nothing else in their lives'

Perceptions of British drinking cultures held by international students. 

Having seen depictions of British pubs in television, film and, increasingly, social media, most international students were aware of alcohol consumption is important to British culture before they came to the UK.

In 2004, we were drinking 9.5 litres of pure alcohol – the equivalent of more than 100 bottles of wine – each year


The pub and the people


Determined drunkness


Potential outcome: 

beer labels
beer mats
bottle tops


Youth culture and their understanding of politics
Immediately I think about how the youth if Britain overwhelmingly voted for the UK to stay in the UK

studies suggest just over 70% of 18-24 year-olds voted Remain, while just under 30% opted to vote Leave. The older you are, the more likely you were to vote Leave. So, it’s fair to say that on the whole, younger people were more pro-EU than their parents and grandparents – only 40% of those aged 65 and over supported Remain.

During the EU referendum campaign, there was a lot of talk about how Brexit would affect cheap European flights or studying abroad, but the truth is that it’s about a lot more than being able to get a 15 quid flight to Spain in a flash sale. If you’re in your mid-thirties or younger, a member of either Generation Z the group known as millennials, then your life probably looks quite different to your parents' or grandparents'.
For a start, you’re more likely to be renting than you are to own a home and your wages are likely to have suffered more because of the last 10 years of financial problems after the 2008 crash. You’re also less likely to say you’re “proud” to be English (if you live in England) and are more likely to think that immigration "enriches British life".

Some people fear that the Government is now so caught up on Brexit that they’re not giving enough attention to sorting out affordable housing or young people’s earnings.


Potential Outcomes
something that shows how frustrated young people are with the situation. 
poster series
protest poster series
mural
graffiti mural - attention-grabbing 
stickers 


Fast Food Culture

https://www.theguardian.com/inequality/2017/jul/25/large-rise-takeaway-shops-highlights-dominance-fast-food-deprived-areas-england
The total number of takeaway food shops in England has risen by 4,000 in the past three years, an increase of 8%, sparking fears that councils are losing the battle to limit obesity levels via planning rules that restrict new fast food outlets.
According to new figures provided to the Guardian by Cambridge University’s Centre for Diet and Activity Research (Cedar), there are now 56,638 takeaways in England – more than a quarter of all the country’s food outlets – with some of the heaviest concentrations of fast food found in England’s poorest and most deprived neighbourhoods.
Nearly two-thirds of adults (63%) and a third of children aged two to 15 are obese or overweight, according to Public Health England.
The map above shows the density of fast food shops per area in the UK. The number of fast food stores directly relates to how deprived that area is.
Leeds

In Leeds, there are 1.49 takeaways per 1,000 residents.
That's significantly more than in the average local authority. There's a total of 1119 takeaways in the area.
The number of takeaways in the area has increased by 6% within the last three years.

Possible outcomes:
A satire logo for a fast food store.
pizza box/chicken box packaging with obesity warnings (similar to that on cig packets)

Sunday 24 March 2019

OUGD603 - Nest - Brief

OUGD603

Nest


Brief



Theme: Culture
This includes all areas of culture, such as experiences of your own culture, experiences of other people's culture, and sub-cultures.

The brief is to create a piece of work based around the idea of culture. This can be still image or moving image. I will choose to submit an image as I would ideally like to be featured in the print magazine, not just online. 

OUGD603 - Abbie Howard - T-shirts

OUGD603

Abbie Howard


T-shirts

I will print the design on disperse as I can rely on the quality of the outcome being higher compared to screen printing. 

Instructions:
- Set up the document, photoshop or illustrator.
- 110cm minimum width x hower large height
- save on  a memory stick on the folder called 'fabric print'
- Save the document as 'student number, disperse, sizing'
- drop off at 3.30pm
- save the file as a .tiff







I succesfully ironed the designs onto plain white t-shirts.

I did a small photoshoot on location. we chose to do the photoshop with a beach in the background as the design revolves around nature and I wanted this to be reflected in the product photography.

This was done on a very low budget with just my phone and edited using Lightroom. I will also do a studio shoot using lights and a DLSR for higher quality images.

Original photos

























Edited Images











Thursday 21 March 2019

OUGD603 - John Lewis - Evaluation

OUGD603

John Lewis

Evaluation 

I wanted to enter D&AD as in previous years I have always missed the deadline. I began by doing research into the Adidas brief but soon realised the outcome would just look like other pieces in my portfolio and I wanted to move away from this. Instead, I gave myself two weeks to complete the John Lewis and Partners brief which outcome had to be illustrative or an animation. I wanted to do this brief because I really enjoy illustration and think it is one of my strengths but have not had the opportunity to showcase it. 

I began by only illustrating the letters for JOHN LEWIS as there are no repeating letters. I wanted to animate the slightly but not so much that the actual animation would be distracting.

I went through the alphabet and assigned every letter an activity that is available to buy as part of John Lewis and Partners gift experiences range. 

Originally I planned to use BEBAS as the base typeface as it is an equally weighted bold typeface that would lend itself well to having illustration inside it.  However, I conducted further research into John Lewis and Partners as a brand and realised that I should probably use the typeface they use across their brand - which is Gill Sans. I also chose a limited colour palette which helps all the designs look consistent. The colour scheme is taken from the branding of John Lewis and Partners and Waitrose and Partners branding. The colour scheme was difficult to work with at times and didn't lend itself that easily to most of the designs, especially those that included people as there were next to no natural-looking skin tones. But the importance of the designs being consistent outweighed this. 

Having the sketches to refer to was very helpful and I hardly changed the composition of the designs on Illustrator after I had figured it out with pen and paper. 

It took me a while to get the hang of aftereffects but once I had watched a few tutorials and had a good understanding of the software I was able to animate the illustrations quickly. I then illustrated the rest of the alphabet and animated them. This took a long time and I had to work hard to have them finished for the day of the deadline. This meant that I only had a few hours to put together my submission for D&AD. I created a video that explained what my outcome was in the first 30 seconds, just like the brief suggested. If I had more time I would have added a soundtrack to make it more energetic. I didn't do this because I don't have a great understanding of copywriting and didn't have enough time to research into this. I would have also liked to apply the final designs to digital touch points such as digital screens in store, websites and social media. As well as physical outcomes like till roll, gift bags and point of sale stands. Although I was unable to create these in time for the D&AD deadline. 

OUGD603 - John Lewis - Submitted work

OUGD603

John Lewis

Submitted work


I am unable to upload the full submission to the blogger as the file size is too large.


instead, here are some stills.