OUGD603 - Loved & Found - Research

OUGD603

John Lewis 

Research

Loved & Found Online
'A carefully curated selection of contemporary designers and lifestyle brands, available at our White City, Liverpool, Leeds and Birmingham stores'

Classic but not trend led pieces. Slightly higher price point. More likely to be aimed at young working professionals.


& Other Stories
& Other Stories is a one-stop styling destination filled with collections from three design ateliers in Paris, Stockholm and Los Angeles.
Part of the H&M Group.
High street store with a slightly higher price point in comparison to stores like topshop and new look.

Oliver Bonas

Oliver Bonas Is An Independent British Lifestyle Store, Designing Our Own Take On Fashion And Homeware.

We are inspired by the alchemy of great design and fresh thinking and the belief that design has the power to positively affect how we feel. 

Predominantly a gift retailer.

Anthropologie
Anthropologie is a destination for the creative, worldly woman. Offering an expansive, carefully curated collection ofClothing, homeware and unique furniture we aim to inspire everyone to live and dress beautifully.

Scandinavian Design

Characteristics of Scandinavian design:
Simple
Minial
functional
'Graceful Work'
natural resources
sleek lines
serene colour palette
utilitarian 
'timeless'

Conclusion
Loved&found wants to represent its self as a forward thinking brand aimed at a young, more affluent audience set against a Scandinavian back drop.