Monday, 12 November 2018

OUGD603 - Internal Collaboration - Psychographic Bands


OUGD603

Internal Collaboration

Psychographic Bands

Aspirers
Materialistic
They focus on other people’s perspectives and opinions on them rather than their own values.
They respond to other people’s view on appearance, personality, etc.
They place importance of appearance over personality.
Predominantly younger, their core motivation is status.

Succeeders
They have self-confidence and focus on the importance of organisation.
They have strong goal orientation as they want to be successful
Often have an aggressive attitude towards life
Their core motivation is control

Resigned
Predominantly older people with unchanging values
Enjoy traditional roles in life
They prefer the known rather than the new.
Their core motivation is to survive.

Explorers
These people look for challenges and discovery
Always want to be the people to try out new experiences and ideas
They look to be different from other people
Their core motivation is for discovery

Stugglers
They ‘live for the day’
Other groups often see them as victims or losers
They rely on luck rather than judgement to get anywhere with their lives.
Often are heavy consumers of alcohol and junk food. Their core motivation is escape.

Reformers
They value their own judgement. They do what they want to do.
Most anti-materialistic group
Considered as intellects
They have a lot of tolerance
Their core motivation is for enlightenment.

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