OUGD603
Internal Collaboration
Psychographic
Bands
Aspirers
Materialistic
They focus
on other people’s perspectives and opinions on them rather than their own
values.
They
respond to other people’s view on appearance, personality, etc.
They place
importance of appearance over personality.
Predominantly
younger, their core motivation is status.
Succeeders
They have self-confidence
and focus on the importance of organisation.
They have strong
goal orientation as they want to be successful
Often have
an aggressive attitude towards life
Their core motivation
is control
Resigned
Predominantly
older people with unchanging values
Enjoy
traditional roles in life
They prefer
the known rather than the new.
Their core
motivation is to survive.
Explorers
These
people look for challenges and discovery
Always want
to be the people to try out new experiences and ideas
They look
to be different from other people
Their core
motivation is for discovery
Stugglers
They ‘live
for the day’
Other groups
often see them as victims or losers
They rely
on luck rather than judgement to get anywhere with their lives.
Often are
heavy consumers of alcohol and junk food. Their core motivation is escape.
Reformers
They value
their own judgement. They do what they want to do.
Most
anti-materialistic group
Considered as
intellects
They have a
lot of tolerance
Their core
motivation is for enlightenment.
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