OUGD603 - Internal Collaboration - New Proposition

OUGD603

Internal Collaboration 

New Proposition

The previous strategy was too limiting and the new one is more appropriate for the resigned.

New Challenge:
'Shake 'n' Vac' is considered less effective than other products on the market as it only masks the smell. It doesn't neutralise. 

New Strategy:
Showcase Shake 'n' Vac as the ultimate quick fix cleaning solution

New Proposition:
'Take the edge off'

Idea generation:
- Be on edge and show shake 'n' vac as the answer. Hard exam? Shake 'n' Vac
- Bad breath / bad hair / sour lemon
- wine takes the edge off adulting. We take the edge off of your carpets
- Scene where all the furniture is rounded
- Literally removing edges and corners from things e.g. famous landmarks
- Situations where the resigned might feel tension: supermarket queues / phone calls / children / grandchildren / money / each other / driving / rain / youths
- Activities to take the edge off: Bathe / hot tea / bake / hug / alcohol / play loud music / massage