OUGD503
SB01
Choosing a brief
identifying Individual briefs
Briefs that interested me:
Digital McKinsey (D&AD)
DropBox Paper (D&AD)
The Dogs Trust (YNC)
Grown Up Chocolate Company (YNC)
Fair Play (RSA)
Luxury Gift Packing (StarPack)
Stephen Hawking, A Brief History of Time (Penguin)
I have decided to chose the Digital McKinsey Brief as my substantial brief. I will also complete the penguin book cover and the Drop Box Paper Brief as smaller Briefs
Time Scales
(subject to change)
I will complete the penguin cover by Tuesday 12th December (in tome for the crit scheduled on this day)
I will allow between 10 days and 2 weeks for the Dropbox brief. I will need to use the universities facilities for this brief so will start this after Christmas.
I will allow up to 4 weeks for the digital McKinsey Brief. I want to create a substantial response to this brief. I will start work on this over the Christmas holidays but will start the time frame after the new year.
As well as these competition briefs I will also work on a logo for Leeds University Canoe Club and possibly two EP covers.
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