Sunday 10 December 2017

OUGD503 - SB01 - Penguin Brief - Initial Ideas and Design Developments


OUGD503


SB01




Penguin - A Brief History of Time
Initial Ideas and Design Developments


Initial Ideas

Illustration - 2D Dog
Interactive - could come with an app that animates the cover
Black Holes - on the front shows the title being sucked into the event horizon. The back shows a dot.
Title looks like an equation
Plotting of the stars, scribbles handwriting in pencil
Illustration in the style of the mural outside of the LHC at CERN
Scientific Diagrams - Diffraction (Pink Floyd)
Black hole - perception - Grids - Space-time fabric
Neon - Bright - Aimed at a younger audience
Use of geometric shapes to show quarks/brake down of atoms constituents
Use photos from trip to CERN (European Laboratory for Particle Physics; Geneva, Switzerland) as reference / Inspiration 

Designs Developments:

Experimenting with ideas to see which concept can be pushed the furthest  




Neon Pink cover. Draws attention. Attracts a younger audience. Grid illustration shows Space-time fabric (Special Relativity) Second Design is too busy. First design looks like a school textbook.



Neon Green. Futura. Also uses Special Relativity to show the effects of a black hole. Text looks like its being pulled into the Event Horizon.




Title made to look like a division equation with logerithims as the 'e' in time and a differential instead of an 'f' in of. After speaking to a friend who studies Medical Engineering it would work better if it said Y(t) = rather than x(y)=. The Hand written text makes it look more authentic. The complimenting typeface is Kohinoor Bangla.



This cover design is based around Hawking's argument that two space dimensions would no be enough to support complicated creatures like animals. He explains how a two dimentional creaturewould not be able to eat as they would not be able to digest it completely, because if there was a passage right through its body, it would divide the creature into two seperate halves.



The image in the book is not really appropriate for the front cover. I made it more abstract and used a limited colour palette inspired by illustrations of space.



I chose to make the background flat using vectors to reinforce the idea of two dimentions



This cover is inspired by Chapter 5: Elementary Particle and Forces of Nature. In this chapter Hawking explains the that atoms are not fundimental particals, but are infact made up of smaller constituents. He tells us that atoms can be broken down into protons and neutrons and smaller counterparts such as electrons and Quarks. There are 7 kinds of quarks: up, down, strange, charmed, bottom and top. A proton is made up of two up quarks and one down quark. A neutron is made up of two down and one up quarks. The illustartion on the cover shows a oxygen atom which contains 8 neutron, 8 protons and 8 electron (shown on the outer ring). Inside each neutron/proton is there respective quarks. 



This cover is a painting by Lewis Andrews (fine art, LUA). It shows Section SI1. This is paired with the typeface Bodoni to create a classy, refined overall look.

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