OUGD503
SB01
Idea Generation
Digital McKinsey (D&AD)
Ideas:
Use of Bitcoin
Make it more accessible - through an app
Aim it at countries where there is excessive hyperinflation
Cambodia / Zimbabawe
Aimed at a specific user and their community
Uses familiar imagery to explain bitcoin/blockchains
Mobile and online payment service
Empower and improve livelihoods
Consider culture when considering typeface and colour
Intuitive - UX design
A Brief History of Time - Stephen Hawking (Penguin)
Ideas:
Book is aimed at readers with no prior knowledge, non specialist. Can't be childish but cant ailienate the reader.
Illustration - 2D Dog
Interactive - could come with an app that animates the cover
Black Holes - on the front shows the title being sucked into the event horizon. The back shows a dot.
Title looks like an equation
Plotting of the stars, scribbles handwriting in pencil
Illustration in the style of the mural outside of the LHC at CERN
Scientific Diagrams - Diffraction (Pink Floyd)
Black hole - perception - Grids - Space-time fabric
Neon - Bright - Aimed at a younger audience
Use of geometric shapes to show quarks/brake down of atoms constituents
Use photos from trip to CERN (European Laboratory for Particle Physics; Geneva, Switzerland) as reference / Inspiration
 |
| Galileo Illustration |
 |
| LHC |
 |
| Mural |
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| Cloud Chamber |
Motivate
Inspire, Educate
Bring about change
Graphic design response
Surfers Against Sewage
WWF
Cancer Research
Publication Which degrades when it hits water
Booklet of graphic illustrations which tells a story of how climate change / sewage / polution is affecting the ocean
use colours and images. no text. Accessable to everyone.
Publication which degrades when it hits water
Craig Oldham
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