OUGD503
Penguin Student Design Awards 2018
Adult non-fiction Cover
Stephen Hawking - A Brief History of Time
The Brief
In A Brief History of Time, Stephen Hawking attempts to explain a range of subjects in cosmology, including the Big Bang, black holes and light cones, to the non-specialist reader. The book became a bestseller and sold more than 10 million copies. It was also on the London Sunday Times bestseller list for more than five years and was translated into more than 35 languages.
We are looking for a cover design that breaks boundaries in the way that the book did when it was published 30 years ago, in 1988. It should not look like a textbook you read at school! This is a revolutionary science book with popular appeal. If you can get your hands on a copy of the book in order to get a sense of the narrative and concepts this will only help to inspire your design. The cover should feel timeless, confident and appeal to a whole new generation of readers.
We are looking for a striking cover design that is well executed, has an imaginative concept and clearly places the book for its market. While all elements of the jacket need to work together as a cohesive whole, remember that the front cover must be effective on its own and be eye-catching within a crowded bookshop setting. It also needs to be able to work onscreen for digital retailers such as Amazon.
The winning design will need to:
- have an imaginative concept and original interpretation of the brief
- be competently executed with strong use of typography
- appeal to a contemporary readership
- show a good understanding of the marketplace
- have a point of difference from the many other book covers it is competing against
Key Points:
- Break boundaries
- Not a text book
- Timeless
- Well exicuted
- Imaginative
- eye catching
I chose this brief because I have studies physics at A-level so already have an understanding and interest in the subject matter. This will be a good short term brief.
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