OUGD406 - Studio Brief 3 - Primary Research

OUGD406

Studio Brief 3 - Collaborative Practice - Exhibition Branding

Our traditional print pieces (studio brief 2) will be shown in an exhibition in the Central Library.

As part of SB3 we have been tasked, in groups, to brand the exhibition.

To get a feel for the space we are branding we visited the gallery.

We also took inspiration from leaflets of existing art galleries and the branding done by the studio OKRM.

We brainstormed particular aspects that we wanted to include in our design.
The design has to be minimal and adaptable. It must have some architectural aspects and considerations. The design should be clean and have a feel of the handmade or use some kind of handmade technique.

We decide on a name for the exhibition.

Handmade.

We have two possible approaches to the design.
If we were to go with the name 'Handmade' the branding would use hands as an integral part of the design. This would run through the whole system, including way finding and catoluge design.
The other idea was to use aspects of the architecture of the library in the design. This idea is based on the fact that we cannot take details from the work that will be shown because we don't have access to it. However we can take details from the location.