OUGD406 - Book design - Evaluation

OUGD406

Book Design

Evaluation

Criteria 

The winning design will need to:

• have an imaginative concept and original interpretation of the brief
• be competently executed with strong use of typography
• appeal to a contemporary readership
• show a good understanding of the marketplace
• have a point of difference from the many other book covers it is competing against

My final design:

 

In all honesty my final design isn't the most original interpretation as it has birds in the design. However I think the concept behind it is strong and the typography is appropriate. It puts a twist on a classic grid and uses it in a completely different style. The imagery is appropriate for all ages and makes the book appropriate for a wide audience. The design has a timeless feel about it suggesting the timelessness of the story within. The colour of the dark blue bird has a faint hint of race and segregation. I think the book cover would appeal to the contemporary readership as it is an object that someone would want on display in their homes. The point of difference is the rich, decorative feel the cover has to it, making it feel like a gift edition or something that is really special.