OUGD406 - SB01 - Study Task 3 - Book Cover Typographic Treatment

OUGD406

SB01

Study Task 3 - Book Cover Typographic Treatment

Cover 1

This system uses a grid of 3x7. The front cover copy is concentrated in the centre column. The hierarchy places the authors name at the top in Caps. This is followed by the name of the book, a quote and finally the publisher. I chose to include the publisher on the front page to balance it. The back cover is similar to the front as each section of text matches its position to the section of text parallel to it. The typeface use is Berthold Akzidenz Grotesk Bold. This typeface was chosen as it is boss and eye catching, this means the text can be small and still attention grabbing. This leaves negative space to play with, giving the design a contemporary feel. The grid system was inspired by the 'Great Journey's Collection'. 

Cover 2

This design follows horizontal grid of early penguin books. The title is large using a 40 point. The name of the author shows its importance by being in caps. The front cover and spine use the typeface Tamil MN. this is an interesting typeface as it is a sans serif but still incorporates decorative features, this can be seen on the g which includes a loop. The sans serif type is reference to the innocence of the children in the book. The back cover uses Adobe Caslon Pro in 12 point. It is important that the copy on the back cover only filled the middle row of the grid in order to keep the design balanced. The serifs on this typeface allows it to be smaller and remain legible. 

Cover 3 

This book design uses Romek Marber's Grid System. The grid itself is quite complicated so I have chosen to use helvetica as the typeface as it contrasts this, being a very simple and neutral typeface. The title of the book and the authors name uses a bold version of helvetica to draw attention. The blurb and review use regular helvetica, the change in weight shows hierarchy and breaks up the design. The bold typeface gives a powerful feel, an adjective used to describe the book. Helvetica is associated with honesty due to its stripped back non-decretive style, this reflects the honest view of scout through the book.