OUGD406 - Studio Brief 3 - Initial Crit

OUGD406

Studio Brief 3

Initial Crit

We presented our initial ideas.

Inspiration:

As a group we collated our different styles to find a design that would be most suitable.
The design had to be clean and stylised.

Feedback:

Using something simplistic with colour could be most effective 

Keeping a running theme through the design - establish 3-4 colours to use, and a style of design and imagery 

Logo could be a hand

Could create letters out of hands

Using half tones - Craig Redneck

logotype, way finding, hashtag with peoples hands in front of their work,

The name handmade and the simple hand, works with or without colour, the simplicity

if colour is used - need to be careful if using skin colour

Animate the hand as it gets closer to the time of the exhibition - holding the number of fingers up to represent the amount of days. 
Fold out pamphlet that is guided by the hands 


Next Steps:

We have designated roles to each member of the group.
We will now decide on colour scheme and typeface. 

The design that will influence the overall branding is the following

this is very stylised and uses bold lines. It would work well in colour and a sans serif, rounded typeface would compliment it well.