Typeface design: Rationale and Concept Crit
Rational:
Idea 1: LOUD
The typeface called Loud will use a bold sans serif type. Large counters will be used to
represent an open mouth. Suited to title fonts, this type will be used as the headline for a music magazine or the branding for a music venue or pop band. This typeface will be
attention grabbing and in your face. The typeface will explore using neo-humanist sans
that have a reduced stroke contrast and apertures are even more open. The x
heights are larger.
The typeface will be based on Helvetica. This typeface will make Helvetica obnoxious, in contrast to its initial intention of being a neutral typeface and give it personality, it will challenge the perception of Helvetica being a corporate font.
Idea 2:
HONEST
This typeface will use
a serif font. It will be elegant and will make use of negative space. It will be pure and simple. The typeface will be inspired by old-style serif fonts that
are closely associated with handwriting. It will have an organic feel. This type will be based on Garamond as this type has a
relatively organic structure resembling handwriting.
Idea 2:
LIVING
This
type has an ironic name, the typeface will be inspired by
gravestone type. It will have a serif typeface. It will have a cold and hard
personality. It will be very structured with a high stroke contrast and sharp
edges. The typeface will use Times New Roman as a starting point for this typeface as it
is solid and robust.
Concept
Crit
My first
idea was well received. It is agreed that that a sans serif would be most
appropriate for this idea. It was suggested that this typeface should be kept
bold, large, simple and uppercase.
For my
second idea I have had suggestions that Times would work well, although I’m not
sure I agree as Times New Roman seems like a corporate type which is not
something I associate with honesty.
My LIVING
type idea went down well. The irony was appreciated.
I will
continue to develop idea 1, LOUD.
No comments:
Post a Comment