OUGD403 - Kerning Task

Kerning Task

Kerndown.

For this task we were given a selection of random letters and a product. We were given 60 seconds to represent the product using kerning.

      1)    Posh car brand.

For this product our team went with a tight kerning, however many other teams chose a loser kerning style. After researching luxury car logos, I have concluded that a loser kerning is most popular within this market.

 2)    Budget food company.

For this brand we decided to use a basic kerning technique as we didn’t want our arrangement to look over designed. We took our main inspiration from the Tesco value design. Our design also includes an upside down T which we added to make the logo ‘tacky’. However, if I was to design this logo again I would leave the T upright as it could make the branding slightly more considered for a budget brand.

3)    Condom Company.

The kerning we used for the condom company was the loosest we have used so far. Our logo is playful. However, if I was to recreate this logo I would keep the simple as a condom company would want to project a clean, safe and trustworthy image.

4)    Indie Band.

For this logo we wanted an alternative look to suit the alternative music an indie band would produce. We made a square logo making sure the kerning was equal to make the logo look balanced.

  5)    I.T. Company.

The logo we created for the I.T. company was the most consistent logo we created when compared to the rest of the teams in our class. The type was close but not touching. We wanted to produce something that was serious and professional and showed that the company was able to connect people and things. We did not want to produce an expressionist logo. I think this was our most successful example of kerning within this text as it represents the company and feel we wanted.