OUGD503
D&AD Submission
Submission details:
Name: A
Love Letter to the Ocean
Description:
A campaign promoting the everyday things we
can do to reduce effect of plastic pollution on our oceans. Consisting of a
booklet which illustrates the effects of plastic pollution. It tells readers
about the small changes they can make to reduce their plastic consumption. It
encourages children to pledge to make a difference by delivering their own ‘love
letter’ to the ocean where it will immediately decompose. Showing there are
alternatives to littering. This coincides with a social media campaign which
uses animation to show the damage plastic pollution can have and give
information on how to reduce individual impact.
Name of JPEG
‘Main
Deliverable 1’
Video
MP4 or MOV
only
Aspect
Ratio –
1920 x 1018
1280 x 720
1024 x 576
640 x 480
720 x 576
File Size –
500 mbps
Colour mode
– RGB
Image
resolution – 300 dpi
Max file
size 4mb
Dimensons –
at least 15cm on the longest side
Land scape
is strongly recommended (16:19 aspect ratio)
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