OUGD406
Judges Analysis
Jason Smith - Art Director - Cornerstone
- University of Derby - Graphic Design
- specialised in packaging for CD’s and DVD’s.
- passion for music and film
His work is photographic and concentrates on texture. The title is the main focal point. All of the books above use the same grid as the are part of a collection by the same author.
Suzanne Dean – Art Director, Vintage.
- Graduated from Kingston University (graphic design)
- first job - packaging and brochure design
- art director for Penguin Books
- designed the cover for the Man Booker prize winner ‘The Sense of an Ending’. very typography (just words with water damage - ink)
- a book’s cover offers an interpretation of its contents – some inflection, if only by its typeface or colour.
- effect on the reader is mostly subliminal. Book designers are the ultimate hidden persuaders.
- if you want to own it, the book should be as beautiful as possible.
- making something extraordinary often pays off
- “How far can I take the disintegration? How much can I take away?”
Suzanne's designs are more illustrative. They have a strong colour palettes and they are designed in a way where the type compliments the illustration rather than the other way round.
Richard Ogle - art director - Transworld
- university of central lancashire - graphic design
- your own interpretation
- important to read the book to be able to distill your own vision
- commercial book cover designer
- ‘Graphic designers are problem solvers, not fine artists, so need to work within the restrictions whilst enjoying more freedom when it becomes apparent.’
The judges all have very different styles. I personally prefer Suzanne Dean's style the most as she creates beautiful work. however, Richard Ogle's work is very functional and solves the problem at hand. Jason Smith's work creates a atmosphere rather than tells a story which is an interesting way of working. I will consider all of the designers approaches when designing my cover.
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