OUGD405 - Object Evaluation

OUGD405

Object Evaluation

The research for this brief was extensive. The in-depth study of the history of the clock gave a greater understanding of the object. The task that involved looking at the details of the object and capturing it in different ways gave a greater understanding of the physicality of it. The tasks that involved creating a visual representation of a song which related to the object helped with abstract and conceptual thinking. 

The app and booklet produced communicates the ideas of Linnaeus’ flower clock in a way that is applicable to everyday life. The booklet helps establish the rules of Linnaeus’ hypothesis while the app brings his work into the 20th century. The color scheme is natural and encourages relaxation as they are neutral and calming. The illustrations reflect the calming feel as they are delicate. The size of the illustration where considered to make sure they didn’t overwhelm the screen of the Apple watch. The typeface was chosen (American Typewriter) as a homage to the age of Linnaeus’ theory as not to hyper-modernize the design. 

Critiques have been crucial in the development of this brief. Feedback has taken the product from being a lecture program, that was very limited, to an app and publication that have been developed fully. Research provided a strong idea to develop and peer response helped it become a marketable item. This highlighted the importance of extensive research.

The final outcome is a concertina booklet and mock ups of what the app should look like. The outcome is limited as the app is not fully functional. Producing an animation of the flowers progression as time passed would have strengthened the presentation of the idea. The concertina booklet includes information about the application and Linnaeus’ concept. If the booklet was to be reproduced it would be hardback and more polished. The production of the booklet needs to be refined and if possible the title on the front cover would be made using letterpress.