Tuesday, 17 October 2017

OUGD504 - SB01 - Existing Products Research

OUGD504

SB01


Existing Products Research


Target Market
Southerners moving up north to work or study.

The tone of voice of this book is light hearted and satirical. I have researched language books and satire, however there seems to be very little cross over. The language books are educational and quite clinical where as the comedies vary in design. Having said this, the existing books are either A4 text books or A5 paperback, few stray from this format.
The book I am designing will be a tall, thin format of 43.7mm x 96.7mm. (largest horizontal width of the UK by the largest vertical distance) This should help it stand out on the shelf.







Monday, 16 October 2017

OUGD504 - SB01 - Considering Layout

OUGD504

SB01



Considering Layout

After a converstaion with Dom I changed how I am going to layout the content.

The book is aimed at Southerns moving up north. I will use this concept of moving 'up' north to inform the layout. To start with the information will be high up at the top of the page. It will be difficult and uncomfertable to read and almost bleed off the page. This will relate to how southerners may feel when they first move up north. As the books reads the type will move down to a more comfertable position, again, relating to how a person will feel once they have settled in. 

The book itself will be long and thin in the propotions of the UK. The length will be proportional to the distance from John 'O Groats to Lands End. The with will be equivelent to the widest width of the UK.

- Horizontal Width: 437 km (271 miles) from the far western coastline of Wales, directly east to Ipswich
-Vertical Length: 967 km (600 miles) from the far northern edge of mainland Scotland to the southwestern tip of England, just west of Falmouth

43.7mm x 96.7mm

The Grid could be based on the North/South boarder


Keep all type in the North 

Alternatively the North takes up around 2/3 or the UK. 


Again all the type would stay in the North

Grid Experimentations






OUGD504 - SB01 - Plotting the Divide

OUGD504

SB01

Plotting the North South Divide

Illustrations to be included through the publications






All borders

Most contrasting boarders
Uses multiply to show possible boarders


Colour Justification
national Colours:
Red, White and Blue


Dots



OUGD504 - SB01 - Typeface Choices

OUGD504

SB01


Typeface Choices



Northern Characterised Typefaces:




Open Sans is a humanist sans serif typeface. Open Sans was designed with an upright stress, open forms and a neutral, yet friendly appearance. It was optimised for print, web, and mobile interfaces, and has excellent legibility characteristics in its letter forms.
 This typeface reflects the north of England as neutral and friendly, the bold derivative gives a strong, industrial feel.
 Orator is a mono spaced typeface made up of capitals and small capitals only. It can be used for tabular material or technical documentation. 
The name Orator comes from the notion that capitals and small capitals are clearer than upper and lowercase letters, thus making it useful for speech notes. It was designed for IBM typewriters by John Scheppler.
This typeface is relevant to the north of England as it has a no nonsense approach, the design concentrates on legibility and function. Reflective of the industrial heritage and attitude of the North
Originally a Bitmap typeface it has been developed to be more legible on two colour screens. The type has been altered to be less harsh than a bit mat typeface, making it seem friendly. 



Southern Characterised Typefaces:



In advertising Bodoni has been used in many logos because of its classic style including Guerlain, Elizabeth Arden, Giorgio Armani and the classic “CK” for Calvin Klein. In magazine publications such icons as Harper’s Bazzar and the classic architecture magazine Metropolis both use Bodoni as their basic text font. In addition Elle magazine ahs used it for logo and titles.
Bodoni is a classic typeface used for high end brand in both title text and copy. It can be associated with affluent areas of London as it is used in the identity of brands such as Dior and Vogue


 Baskerville, designed in 1754, is most known for its crisp edges, high contrast and generous proportions. Baskerville is categorised as a transitional typeface in-between classical typefaces and the high contrast modern faces. The serifs of this font make for a more sophisticated typeface. The serifs also make for greater legibility in body text and smaller points. 
 Georgia is characterised as a elegant yet legible font. This type face relates to the high society focused in the London area. The legibility makes it a practicle choice.
Late in the seventeenth century, the English writing master, Charles Snell, decried all flourishes in the Puritan tradition and stood for a plain and efficient form of roundhand. The large x-height of these unadorned forms suited the purpose of the English roundhand, the standard commercial hand of the developing economic revolution, the typewriter face of its day. This typeface is elaborate and graceful. The opposite to the sturdy typefaces chosen to represent the north.


Combinations




Chosen Typefaces;
North = Open Sans Condensed Bold
South = Bodoni 72


Sunday, 15 October 2017

OUGD504 - SB01 - Village

OUGD504

SB01 

Village

- Zines
Exposure for Leeds creative community

Why Self Publish?
- Online is passive
- zine is a form of active participation
- creating something permanent
Applications: type specimens, passion for a topic

What village looks for:
-cohesive 
- concept - hows it communicated
- format
- design - how the content is presented on the page
- print - how it is printed
- paper stock - tactile element, change the feel and look of images, juxtaposition of different stock.
- Binding
- details, foiling, spot varnish

Book as a Product
- immediacy 
- stand out on the shelf
- accessibility

Self publishing community
engage with the community
off print 


Saturday, 14 October 2017

OUGD504 - SB01 - Liam's Content

OUGD504 

SB01 


Liam's Content


Our Kid - An endearing term used by the locals of manchester to refer to friends and family who they consider close and worthy of such an honorable title e.g. “Alright our kid how’s it goin?”

Clocked/Clock - To spot something and inform your fellow northern compadres that you have seen said thing, e.g. “Oi mate I Clocked you nabbing that Pint”

Dibble - An endearing term used to refer to the law enforcement up North,
E.g “Fucking ‘ell mate them dibble just got Steve”

Fod - To refer to someone forehead more often than not to comment on the size of said forehead. E.g “Oi mate that guy’s got a wopper of a fod”

Innit - More often than not used to end a sentence and to confirm others around you have understood everything that  you have said, often responded to with a reassuring nod
E.g. “Ye that films banging innit” (This is where you nod)

Kip - A term used when one is about to leave the social situation in order to rest or sleep
E.g “Right Our Kid im off for a kip”

Muggins - To refer to ones self or another who seems to be doing all the work for someone else or in a house old e.g. “Look at old Muggins over here doing the brews again”

fettle/fettled  - To fix or repair something that has been broken or to simply have a good fiddle with it e.g. “I had a fettle at the washing machine to get it working”

Ginnel - The northern Mancunian term for an alley or a small passage which connects two roads
E.g. “Should take short cut down the Ginnel over there”

Mither - To ask someone for something repeated to the point of annoyance
E.g. “Stop Mithering me you tosser”

By using these terms in your day to day discussions can help you to fit in with your fellow Northern Brethren and communicate with ease and understand the sophisticated local dialect.

Thursday, 12 October 2017

OUGD504 - SB01 - Crit

OUGD504

SB01



Crit

Ideas:

- hotdog fold
- poster
- uk illustration with north south divide
- writing about the south will be in a typeface by a southern foundry
- writing about the north will be in a typeface by a northern foundry
- Book that reads the northern guide on one side and flips to be the southern guide on the other 

Feedback:

- Fold out poster is a good starting point
- Type Heavy 
- illustrations should be informed by the chosen typefaces
- typefaces don't necessarily need to be by a northern designer as long as it has the characteristics of the north. (vis versa)
- north could be shown using a sans serif typeface and the south could be shown using a serif font. (south shown as more gentrified/sophisticated, stereotypes)
- Value typeface, Colophon 



Value Sans


Value Serif
Response:

Characteristics of the north:
- Industral
- grunge
- friendly
- grey

Possible typefaces




Effra - Dalton Maag


Subway 56 - A2 Type


Beckett Regular - A2 Type
Central Ave. - Colophon


Characteristics of the south
- classy
- rich
- sophisticated

Possible typefaces




King's Caslon - Dalton Maag


English 1766 - A2 Type
Burgess - Colophon



Royalty free equivalent:


The typefaces must represent the north or south but also work well as a combination. The chosen typefaces will influence the illustrations.