OUGD505 - SB02 - Ideas

OUGD505 

SB02 

Ideas

Considerations

The product must promote what women enjoy about sport

- safety and escape

- friends and socialising

- challenges and achievements

- enjoyment

- fitness and oppertunity

Idea 1

Create an app that incorporates all the considerations listed above. Promotes social activity, rewards achievements. Girls only, helps find girls in the area that are interested in the same activity so participants don't have to start a new sport/activity by themselves, which can be daunting. 

Idea 2

Ad campaign aimed specifically at post 16 centres and colleges that will get girls excited about sport and information on local places where they can join in in activity.

Idea 3

Festival event that encourages activeness and exercise rather than traditional sports. Focusing on trying new activities and meeting people who will continue in the activity after the festival is over. Meet up and social interaction. Designing Tickets, wristbands, programmes and posters.

I will develop idea 3 further. I think this idea is different and can be shown across many touch points. It could incorporate and app as well as posters, maps, wristbands, social media etc. 

BA (hons) Graphic Design

Design Practice 2: Studio Brief 2 / Range, Product, Distribution

Name

Lorna Milligan

Brief title

Fitness Festival

Brief (outline the general aims of the project)

A festival of fitness and physical activity aimed specifically at girls ages 16 to 18 to encourage them to take up sport. The festival will focus on the social and fun side of sport rather than being competitive and serious. It will celebrate achievement and promote enjoyment in a safe environment. The aim is that girls will meet like-minded people outside of school friendship groups that they can participate in activities together. This is in response to one of the main deterrents for participation for this age range, going to classes or new activities on their own.

Background / considerations

There is a huge drop in participation in sport for girls aged 16 – 18. This is commonly known as the post 16 gap as many girls find it difficult to continue in sport due to it not being part of the curriculum (no longer passive), time restraints and lack of motivation. For the festival to be successful it must promote what girls enjoy about sport while addressing the barriers that prevent participation.

Deliverables

Programme Posters Wristbands Tickets Lanyards Maps Merch (t-shirts, jumpers)

Mandatory requirements (essential requirements that must be followed)

Clear set style across all platforms. Specifically aimed at 16 to 18-year-old girls. Tailored teenage aesthetic. Design that promotes a fun environment, not a competitive one.

Research: references & sources

This Girl Can Race for life Tough Mudder