OUGD404 - Review and Evaluation

OUGD404 

Review and Evaluation

4A5
- Demonstrate an understanding of visual literacy and visual language in relation to the visual investigation of ideas and concepts.  (25%) 

Visual literacy is the ability to interpret, negotiate, and make meaning from information presented in the form of an image, extending the meaning of literacy, which commonly signifies interpretation of a written or printed text. 

The visual language is a system of communication using visual elements.

The relationship between the photo of Leeds and the colour swatches in the pantone book. Colours from the photo were taken and carried forward throughout the design. My understanding of visual literacy and language is shown in my design decision. To show this I will document the variations of the designs and there progression. 


4B5
- Identify and Evaluate individual creative concerns in relation to set problems and graphic design contexts. (25%)

Add more research to blogs - especially poster blogs.
Josef Alber / Marber Grid / IKB / Colour Grid


4C5
- Develop and present a body of work that demonstrates the ability to practically investigate and apply identified design principles to specific problems. (25%)

Pantone and IKB booklets need to be re-designed but the information for the context is fine. The Marber covers and time line need to be recorded. 


4D4
- Effectively communicate informed opinions and critical awareness through appropriate methods of documentation, reflection and self-evaluation. (25%)

Documentation through blogs, physical pieces and design boards.